The Report Of Learning Needs For Chinese From Foreign Businessmen Of Central Asia

With30years of strong economic development, China seizes the opportunity to carry out theinternational promotion of the Chinese language. With the increasing number of people learningChinese in the world, personal needs of Chinese language learning has become increasinglyprominent. Xinjiang has unique geographical advantages, increasingly close economic and tradecooperation with Central Asia and neighboring countries, and Central Asian merchants’ demandfor a collaborative communication tool, so Business Chinese has become increasingly prominent.However, from a perceptual view, this demand is not precise enough, the author attempts to usequestionnaires and interviews of Central Asian merchants to complete a Chinese learning needssurvey in foreign economic and trade exchanges which is designed to clarify the extent andcharacteristics of Central Asian Foreign Business Chinese learning needs and to explore thepromotion of Chinese language training programs in line with this group.This article is divided into seven parts: the first part is an introduction outlining thebackground, a clear purpose and the significance of this investigation; the second part is dividedinto theory and literature review, explicitly covered by this survey’s theory and methods anddomestic scholars related issues are reviewed; the third section describes the survey respondents,place, manner, and survey design; the fourth part is about the target scene, learning needs,learning costs, and training information dissemination channels of the survey results analysis anddiscussion, but it also has an analysis on open questions in the questionnaire and interview results;the fifth part are the findings and reflection; the sixth part are the recommendations for thefindings. Part VII is the conclusion, basically about the author’s thoughts and inspirations in thewriting of this, and the shortcomings of this study were pointed out.The results show that: the Central Asian foreign demand for Chinese language learning is notjust reality; it is quite in great needs. Economic benefits are the greatest motivation for them tolearn Chinese. Central Asian people learn mostly about Chinese daily greetings and businessChinese. Higher-level learners can learn China’s economic, cultural and other aspects. CentralAsian foreign investors pay attention to improve Chinese listening and speaking ability, whilehigher-level learners want to improve reading and writing skills. Central Asian foreign investorsrequire more flexible Chinese training methods. They want one or more years of study, as well asshort-term periods from three to six months. In terms of teaching scale, in addition to the popularone-on-one teaching, most of them are more willing to participate in a2-5people class. Theywould also like to study with foreign classmates in the same level. Central Asian foreign Chineselanguage training costs$2,000/year, and the price is acceptable, the price of one-on-oneteaching of￥100-150per hours is more appropriate. Most of the Central Asian Foreign learners are recommended by friends and family to select the training institution.Through a profound reflection on the findings on the demand of Central Asian foreign learnersfor Chinese learning, this paper brings up proposals to the Government and education authorities,universities and social education institutions and teachers of Chinese.