Research On The Development Strategy Of Dalian He Shi Eye Hospital

In recent years, with the deepening of the medical reform, access, after loosening of thetraditional pattern of medical market is changing, increasingly fierce competition betweenprivate medical institutions. In the medical industry, private medical institutions and thepublic medical institutions in many majors in the field of competition constantly declare waragainst each other. Although, as an important part of medical health reform in China, but incontrast, private medical institutions and the public medical institutions not on the samestarting line; Private institutions also along with the market demand and the developmenttrend of subject factors such as limit, narrow service content, not as promising as publicmedical institution. That for now the private medical institutions, how to stable and healthydevelopment?Dalian He Eye Hospital is located in the west part of Dalian city, is a private non-profiteye specialist medical institutions, this paper analyze the internal and external environmentof Dalian He Eye Hospital, the spirit of devotion, trust, good build and the hospital’s overallstrategic target, the guideline of the Dalian He Eye Hospital future development directionwas analyzed, and put forward the suitable for present medical market environment and theirown conditions for development of private hospital eye specialist medical institutions ofstrategic planning.On the one hand, to improve medical service quality and coverage, on the other side, tryto reduce the cost of medical services. At the level of medical treatment, medical equipment,service quality, service, price, marketing and talent team construction aspect to carry outcomprehensive, integrated, professional management as a whole. And this is not the same asthe general business management, must fully consider the particularity of medical industry,the traditional medical system combined with the modern enterprise management methodseffectively. Now most of the development of private medical institutions lack of long-termstrategic planning, private medical institutions in more specialized medical institutions orspecialty "little general" mode operation, greatly limits the hospital late possible large-scaleand diversified development.Research of this paper is divided into five chapters; the first chapter introduces theresearch background, purpose, significance, content and method. The second chapter expounds theoretical basis involved in strategic management. The third chapter according tothe present situation and the development of Dalian ho ophthalmic hospital internal andexternal environment has carried on the SWOT analysis. The forth chapter is establish thesystematic analysis and study for Dalian He Eye Hospital development strategy. The fifthchapter is to develop the strategic measures and implementation procedures on the structureof the hospital management, marketing, human resources management, brand benefit, theintroduction of new and high technology and development of associated industries, etc.