Business Plan For The High-power UV Germicidal Lamp Project In KW Company

Along with the rapid development of China economy, industrial pollution on theenvironment, especially on the water resources, has become increasingly serious. Water is thecore of human survival. To ensure the health and safety of drinking water and establish thewaster water recycling becomes the key links of mitigating the shortage of water resource andleading the way to sustainable development. For Water Supply Insurance, sterilization isessential for water treatment process. High power UV lamp disinfection system is the logicalchoice of water disinfection, for which has the following advantages:1. high germicidalefficiency.2. no secondary pollution.3. broad spectrum activity, it can kill all kinds ofbacteria, germs¶sites.4. odorless, noiseless.5. with low capital cost and operating cost,it only need to regularly replace the UV lamp and cleaning casing.6. UV disinfectiontechnology can operate safely, easy installation and maintenance, cover small area and canautomatic control.In developed countries, high power UV germicidal lamp has been widely applied in UVdisinfection system of all kinds of large scale water treatment project, such as urban supplysystem, sewage treatment system. So far, in Western developed countries there are more than6000sets of large UV disinfection systems installed in various sewage treatment plants, theplans applied the UV disinfection technology is about10percent of total number of sewagetreatment plants. On this project, China is backward abroad for nearly20years. To develophigh power UV germicidal lamp, popularize and apply the matched UV disinfection system inwater treatment field, it has significance to improve water safety in China. In current market,there are mostly the low power UV lamp which is suitable for small-scale water treatmentplants with low density and small displacement. So it will have a broad market to develophigh-intensity and high-power UV germicidal lamp.This paper discusses the background and meaning of that project. To analysis the internaland external environment of that project by applying the theory of strategic management,from which we find the potential market opportunities for high power UV germicidal lamp,and then we make the project strategy. After that, we ascertain marketing segmentation, targetmarket, market positioning by using the theory of marketing, and make a marketing plan.Following, we make the financial plan based on the theory of financial management, andevaluate the financial decision-making indicators. Finally, we analysis the risks which mayencounter during project implementation process by using the theory of risk management, andtable appropriate risk control measures. This study shows that: high-power UV germicidal lamp market has broad prospects, theproject products and matched disinfection system have obvious advantages, this projectdynamic investment recovery period is only3.4years, its internal rate of return as high as35%, its benefit is remarkable, and the risks can be controlled at a lower level. The studyshows that investment of this project is feasible.The Business Plan provides decision-making reference for the KW company, and hopeKW company successfully implement its investment in this project and restructure theproduct in order to meet investors, customers, employees and the community as a win-wingoal.