The Chinese Spirit Thinking In The Corporate Image Design

Mature market economy, corporate image can be used as a symbol of an enterprise or of a product in the market economy environment and representatives, corporate image plays an important role in its business activities. The sharp fierce competition in the various industries, the placement and design of advertising production has fully become a way to improve the added value of the business, improve competitiveness favorable approach, slowly, gradually attention and public businesses, at the same time the visual design functionality market is being improved.Based on the visual image of Chinese enterprises performance studies play an important function in the visual communication design in corporate image building and proposed design of the management and implementation of the concept of the visual image of Chinese enterprises, trying to strategic corporate image, corporate image management, and enterprise designers must recognize that the design of functional trends the market three levels to explore, through examples, we demonstrate its inevitability, thinking the Chinese spirit of corporate image design, expect to play an active role in the implementation of the visual image of the modern Chinese enterprises.The subject of the expression of the visual elements of the corporate image building a more in-depth design study proposed image design combined with market demand, culture and create new different visual awareness, with the design of functional value to enhance the corporate image perspective, Hubei Tourism Group corporate visual image, international companies such as Wuhan in China commissioned the construction of the full integration of design projects for practice cases proven theory.