The Stores Environment Design Of Women’s Clothing Based On Ergonomics

As a kind of economic activity,the environmental design of apparel store is animportant means of modern marketing and has become one of the basic form of businessactivities.It is not only plays an important role in the transmission of product information,promotional product characteristics, to promote sale of goods, but also in the brand imageand establish a corporate image, and so, but also has a great influence on the long-termdevelopment of enterprises. Therefore,it’s become an inevitable trend to create a scientificand artistic apparel display environment,which both can satisfy the function requirement,and cultural connotation.This article will apply the ergonomic Principle in the environment design of apparelstore,which can fully meet the person’s physiological and psychological characteristics, andmaking the environmental design to people as center, thereby,it could be better acceptanceand appreciation by consumers.Combining with the garment industry status, the application of the consumptionpsychology, ergonomics, marketing, visual arts and related theory, this paper analysesrelated factors of the women’s apparel store environment design, summary the applicationof ergonomics principle in stores environment design; use of the social work assessmentmethod and related theory principle of interior design, and summarizes the influence ofconsumer psychology factor in women’s apparel store environment. Second through thetheoretical knowledge and the problems which to be solved get investigationquestionnaire,and get answer score by visiting female consumers, making further analysisof apparel store environment factors and women consumption psychology,which using themathematical statistical tools, get different ages women’s preferences to apparel storeenvironment segmentation. Combined with analysis results of women’s apparel storeenvironment factor, using3Dmax drowing software to make women’s apparel stores model,making cognitive experiment to this model according to related psychology experiment, analyze and summarize the different age groups of female consumers’ preferences ofdifferent styles of women’s apparel store environment segments, Thus conclude thesimilarities and differences of different female consumers to style of store environmentalfactors.This is the first female ergonomics and psychology applied to women’s apparel storeenvironmental design, and expanded the scope of environmental design study for women’sstore environmental design; it’s the first study of who’s fond of of women’s clothing storesenvironment for different age’s women. This paper also analyzes the relations between theshopping sites’choose and the women’s Psychological factors, summarizes the nuancebetween stores and shop, investigated the different style store’s popularity.Of course, limited to my knowledge,energy, and access sample,this paper studies havemany deficiencies. Hope this paper’s research results, for women’s apparel storesenvironmental design provide a reference experience.