Research On The Guidance Quality Of Interior Public Space Of Commercial Complex

Commercial complex, as a rising building type, plays a significant role in city life and environment. Along with the improvement of people’s living qualities and styles, the demand on having multiple activities in one architectural space, such as shopping, catering, entertainment and communication, is increasing. The commercial complex emerges as required, meeting needs on multiple consumption functions and diversified consumption environment. However, its large building scale, various functions and complex traffic network usually cause many problems in the interior public space, which result in unsmooth activities and inadequate guidance, as well as poorer space quality and lower utilization rate.Thus, a good commercial guidance space should be created in order to not only improve the consumption satisfaction by making consumer quickly identify and understand the environment, but also bring more social, commercial and environmental benefits. Guidance quality is anarchitectural design issue widely existing in space and traffic design of any building. Therefore, study on the guidance quality of large commercial complex could also provide reference to other architectural design.This thesis firstly elaborates on the interior space of commercial complex from the aspects of business space, traffic space, service space and entertainment space, and has a preliminary analysis on the space composition contents.. Then a research on the concept of guidance quality and its theoretical design basis is carried out as a preparation for the fieldwork later on. Based on detailed case study and analysis, and fieldwork study on certain nationally famous commercial complex, especially questionnaires on consumers’ satisfaction on the space of Hefei Wanda Plaza and Central City Shopping Mall, this thesis makes objective evaluation on guidance quality of interior public space of commercial complex. According to the above research, it is found that business status distribution, traffic network planning and space environment has important influence on the guidance quality of interior public space. Based on that, this thesis finally proposes three design principles, i.e. diversity, accessibility and humanization, and summarizes the design methods on improving guidance quality of space.