Mass Customization Oriented Industrial Design Method Research

Mass Customization is one of the mainstream modes of production in the21th century, So that more and more companies begin to use the new production mode and have benefited from it. Currently, research about Mass Customization in the design sector is mainly concentrated in the engineering areas, while the theoretical research and application is limited in the field of industrial design. Industrial design and engineeringDesign are inextricably linked in production activities, So how to apply Mass Customization theory to industrial design becomes a new subject. After researching intothe status and development trends of industrial design, summarizing Mass Customization theory, a product design method for Mass Customization to quickly meet the individual needs of different customers is proposed.The thesis mainly probes into the following points:(1) The function of surface and the decomposition and reconstruction theory as the foundation, proposed the product growth design methodology, as the product modularization and based on mass customization platform development.(2) Analysis of the current social consumption demand current situation and development trend, the" mass customization" production mode is responsive to the" green consumption" and "consumer experience" the requirements of the times.(3) Summary of customer requirement acquisition and analysis methods, and select the appropriate methods for washing machine product market research, customer demand analysis, established the base of washing machine product modular design.(4) In the washing machine mass customization and the feasibility of washing machine modular design superiority on the basis of the analysis, the refrigerator of product modular design. The washing machine structure is divided into industrial design and engineering design, application of decomposition and reconstruction theory of washing machine product industrial design part of the module partition, module design and modular product design process are discussed in theory and case study. Finally from the modular product features and performance, the overall shape and color effects, economic benefits, customer satisfaction, environmental protection and other aspects of modular product evaluation. This thesis mainly studies the present market environment in the mass customization mode of the role, let the customization process more intuitive, fast, and has a stronger interaction, so it has certain application value.