| As a young mode of transport, container transport, the advent of half a century, the rise in the proportion of the shipping method, the traditional shipping a revolutionary change. Shipping companies to open up a route to strive for a stable supply to ensure that the timing alignment set in Hong Kong and other basic requirements, and provide customers with "door to door" transport services need to pay a greater cost and longer time cost of these advantages once formation has become an obstacle to enter the market, and gradually increases in container liner shipping market, product differentiation and customer loyalty features virtually the threshold of new enterprises to enter the market, making the most of the airline market to belong to an oligopoly market. Thus, the container shipping route timing difficulties and greater risk of shipping investment is the most important aspects in the management of the shipping industry.Based on the above background, theoretical studies mature option game method to analyze the container liner routes to open up decision-making, the option game is actually in the analytical framework of game theory into the real options theory, competitive factors in the real options to evaluate the project uncertainty is the main solution to the problem, the option game this competitive advantage to compare the problems caused by the option value and game, and finally can be drawn to optimize the project decision-making the purpose of the option game method is to find a market environment, the shipping business as an investment strategy in the face of competition.Article mainly through the improvement of Huisma and Kort model, in the option game, monopoly model of the two symmetrical double-headed model and the asymmetric model to analyze, given the equilibrium strategies of the two models, analysis at different levels of product replacement impact on investment decisions, and application software Matlab7.14.0.739(R2012a) simulation and analysis. And we Draw a general conclusion. |
