| With the rapid development of the Internet economy,enterprise platform in two-sided market theory as the foundation is booming,become the mainstream of the market.In China,the family decoration industry in large scale,with the increase of the income level,consumer demand for home design grow with each passing day.But the decoration design industry management level is generally low,consumer satisfaction is poor,so need the help of two-sided market theory of business model innovation,but there has been no related literature in the research and application of the theory in the home improvement industry.This paper reviewed the relevant literature on two-sided markets,respectively,from the four aspects of definition,classification,characteristics and development stage of the common induction;analyzes the industry background of Y company,development of the home improvement industry,the electricity industry and the combination of the two,the vertical platform type of home improvement electricity supplier has a certain conclusion in the current market advantage;core technology of 3D home design software of Y company independent research and development of the research,put forward on the basis of bilateral platform for the construction of a consumer and the designer’s business model.This paper takes three cycles a platform for the development of enterprises as the main line,put forward Y company home design platform three core issues in the strategy of development,namely the start-up problem,start the outbreak of earnings growth and stable problem.This paper uses the bilateral market theory framework,combined with the practical experience of benchmarking enterprises industry development strategy research,and finally puts forward some solutions to three key problems.First of all,analyze the socialization electricity supplier industry trends,consumer search and share shopping decisions and the trend of home decoration industry as a trend of consumption experience products,at the same time,the limitations of Y company’s current human and financial resources based on the proposed,through the establishment of home design virtual community to achieve breakthrough to solve the start-up period of unilateral problems start,do further elaboration and mining culture and community governance system in the communication mode,content planning,opinion leader.Secondly,summarized from the information economics and prospect theory of uncertainty are the main factors that influence the efficiency of the trading platform,to establish perfect information disclosure mechanism to improve the efficiency of the transaction in order to solve the problem of the growth of the outbreak period,at the same time,the content of information disclosure,quality and communication interaction mechanism were analyzed.Finally,from two angles of subsidies mode and charging mode,according to the price elasticity of the reaction,when marginal cost growth,with network externality principle,established the designer as the paying party platform,and platform three basic pricing model as the basis,planning to designers charge entry fee,value-added platform the service fee,profit and pumped into the advertising fee charging mode,from the operational characteristics of home design platform to resolve the issue of profit in stable period. |
