Research Of Down Wear Design And Development

China has rich down resources. Known as light, warm, green and environmentalmaterial, down has been designed and made into various kinds of products. Down wearindustry in China has gone through30years of development, today products like downjackets have become essentials in winter.In recent years, together with the rapid development of the industry, more andmore brands come into our eyes, which lead a highly competitive ready-to-wear clothesmarket. However, the style and added-value of downs haven’t expended as quick as thegrowing number of ready-to-wear clothes. Designs focus on structure and fabricimprovements can’t satisfy the consumers any more, to track new profit point formarket, creative thinking is needed to be realized in the topic of expanding downmaterials into new applications.This article starts from field as well as internet research on down market,summarized the existing domestic and foreign down brands and products. According tothe analysis on the questionnaire, we try to find design problems of down jacket as theview of consumer. Further step, through interviews with designers and brand owners,we try to understand the industry status and figure out a design direction which haspractical significance.Based on the researches and interviews, in the practical parts, we figure out atargeted solution which combines theory and market value of down wear design. Inorder to meet the high-class consumers’ lifestyle and demand, we significantly expenddown jacket from ready-to-wear into evening dresses and accessories. Using ergonomicand aesthetics principles, we strengthen the warmth design on several parts of the bodythat are sensitive to low temperature, like shoulder, back, waist, knees. Meanwhile weuse less amount of down materials and thinner fabric on the other parts of the body, tomake the whole piece in an appropriate proportion. Through experiments of combiningdown and other materials, we try to innovate without affecting the basic function, toultimately enhance the value of down jackets and down material.