Research Of Inheritance And Innovative Applications Of Zhang Velvet Satin Dresses And Accessories

This paper started from the origin and development of Zhang velvet satin, explores the weaving process of Zhangzhou velvet satin and compared with the other velvets in the same period. Talked about which application directions is adapt to design daily life wear, full dresses and accessories by it in modern fashion life. Used the concept of ‘living state protection’ to analyse and compare with the different way in protection and product development of Zhang velvet satin. Mainly found the factors of marketing strategies to establish the brand for Zhang velvet satin from the talent, technology and industry.Used the literature review, field trips, market analysis and abstract comparison,this paper was in support of the theory, and contracted the actual situation to realize the combination of theory and practice for the research on the innovative application of Zhang velvet satin dress. As the intangible cultural heritage, the property of Zhang velvet satin was changed from the function to culture. It is important that designing by Zhang velvet satin has made it meet market needs, and established a reasonable cultural industry will contribute to get advantage in the market competition. All of this is good for ‘living state protection.’...