Application Research Of Xiang Embroidery In Wedding Dress Design

Xiang embroidery is one of the four famous embroideries in China, which is famous for its exquisite embroidery skill and distinct cultural characteristics of Xiang Chu in the world. It integrates many art essence of China’s ancient culture like embroidery, painting, poetry, calligraphy and so on. Which is the outstanding representative of the Hunan Culture with profound cultural connotation. Xiang embroidery is of rigorous composition, vivid color, strong performance, the colorful line and varied needle. Which make embroidery have a unique artistic effect in figures, birds, flowers, plants and animals. Xiang embroidery is embroidered mainly by the transparent yarn, pure silk, hard and soft satins, and colorful silk threads. Xiang embroidery is widely used in both rare art decoration and application of aesthetic of daily life product. Embroidered clothing can show the wearer’s taste and personality and give a person a kind of elegant, refined feeling.The wedding is one of the most important thing in one’s life, the wedding dress is of permanently commemorate value as a wedding essential goods. Therefore, most consumers tend to buy the wedding dress. The consumer market of wedding dress is enlarging. At present, the wedding dress with characteristics of Chinese culture is relatively scarce. Under the background of the times of fusion of Chinese and Western culture, consumers are willing to choose wedding dress of fashion, personalized and Oriental charm. Application of Xiang embroidery in the modern wedding brought rich oriental culture to the wedding dress, and given the new vitality for embroidery and wedding clothes, and showed the new style of the art of embroidery, and protected and developed Xiang embroidery.In this paper, it researched the origin, cultural connotations, process characteristics, process techniques and the development process of the Xiang embroidery. It analyzed application in China’s traditional and modern clothing, and important position and prospects of contemporary fashion design. According to analyzed situation for the market development, consumer demand and developmental trend, and the difference in the social status, economic status, occupation, education level, lifestyle and consumer psychology, target market was divided into three consumer group of luxury, the white-collar workers, the public. According to the characteristics of each consumer combined with the modern design concept in materials, acupuncture, design in the wedding dress in application and innovation design. It broke the traditional design approach and devised fashion wedding dress with Hunan Culture characteristics fused with the modern fashion, which makes up for the defects and the insufficiency of the modern wedding dress design, and inject new life fountainhead, bring new development trend to the wedding dress.