Analysis Of The Current Chinese Wedding Dress Market Application And Research

Since ancient times,China has been known as the "land of rites and ceremonies".It is an important part of Chinese civilization.China is a multi-ethnic country,and there are different customs and customs for marriage in different ethnic groups.Although there are different interpretations of auspicious meanings for each ethnic group,"dress" is an indispensable way of language expression for the meaning of marriage.She can be used to pass on traditions,record history,tell stories,express feelings...Compared with other costumes,the style,color and pattern of wedding clothes can retain the ancient totem and symbol of a nation."Luo yi he flutters,light and breezy." the wedding dress is the most important dress representative in a girl's life.The idea conveyed by the current Chinese wedding dress is not only a pure style and craft,but also the yearning and pursuit of the current young people for marriage.It is the designer's refinement and interpretation of the marriage culture.This study takes the current market application of Chinese wedding dress as the basic argument of the paper,and takes the design positioning and marketing strategy of "moon white" brand as the case to analyze the brand concept and design characteristics of "moon white" Chinese wedding dress,as well as the market effect of "moon white" Chinese wedding dress design on the current Chinese wedding dress.The framework of this paper consists of five chapters: introduction,interpretation of the brand concept of "moon white",design characteristics of Chinese wedding dress,design positioning and marketing strategy analysis,and inspiration of Chinese wedding dress design on the current Chinese wedding dress market application.According to the research,the launch of the "white moon" brand caters to the cultural inheritance needs of the current era and the public's yearning and pursuit of marriage.And which type of wedding dress design,through a glimmer,manual customization process of the charm,the past,ocean is used in the design,where,the bud silk organza fabric opportunely,auspicious patterns,the beauty of personality pattern designs rockhopper,LIDS,cloud shoulder,deserve to act the role of numerous round fan,to carry forward and highlights the traditional culture and the beauty of the Oriental female,build and expand the new Chinese style wedding clothes aesthetic orientation,visual impact and the new Chinese style wedding clothes breakthroughsand arouse the aesthetic features of traditional Chinese style wedding dress and aesthetic pursuit of fashion personality.Meanwhile,it reveals the market effect of "moon white" Chinese wedding dress design on contemporary Chinese wedding dress,which is a balance between fast pace and slow life,modern aesthetics and classical aesthetics.The research shows that the design innovation and market application of Chinese wedding dress should pay attention to the exploration of traditional techniques and cultural connotation,so that the contemporary young people can better understand the beauty of Chinese wedding dress and understand its cultural value.We should also highlight the pursuit of fashion and personality,so that more Chinese women can not only get the satisfaction of the soul and vision,but also have a treasure and a beautiful memory.This is the conclusion and innovation of this paper.