Red Flag Dragon Apparel Company Liquidity Risk Management Control Study

In recent years, lots of small and medium-sized fashion enterprises which have the ability to innovate and great potentialities are springing up, these small and medium-sized fashion enterprises have became an very importance and indispensable role in the growth of economy and the jobs of workers in our country, which have now become a formidable new-born force in the economical environment of market of our country. However, because of being influenced by lots of reasons, Hong qi long fashion company'fund risk management and control still lags far behind its development, leaving too much to be desired, which seriously affects and retards its sound development. Therefore, how to elude the fund risk has become a realistic and serious problem managers have to face.This paper researches deeply on fund risk management and control of Hong qi long fashion company, which mainly includes five parts:The first is that it specifies the background and significance of the study, and scientifically defines the fundamental contents and frame structures; the second is that it summarizes the current situation of theory study on fund risk management and control at home and abroad, and analyses different theories on fund risk management and control; The third is that it points out the theoretical basis of fund risk management and control of Hong qi long fashion company, explains the concept of small and medium-sized fashion enterprises, introduces the role of small and medium-sized fashion enterprises, and systematically analyzes the fund-related activities and fund risk management and control of small and medium-sized fashion enterprises, furthermore, it specifies the risk types of small and medium-sized fashion enterprises; The fourth is that it discusses the current situation and formation of fund risk management and control of Hong qi long fashion company, and analyzes main problems of this pattern based on fund raising, capital investment, and other financial operation activities of an enterprise; The fifth is that considering on the specific characteristics of the fund-related activities of small and medium-sized fashion enterprises, and integrating with Hong qi long fashion company's practice, it also makes a systematic study on the basic features of risk factors which influences fund risk management and control of Hong qi long fashion company, then arrives at an objective conclusion of Hong qi long fashion company. Furthermore, by synthetically using modern theory and methods of fund risk management and control, it systematically analyzes the main risk factors which influence fund risk management and control of Hong qi long fashion company, and proposes corresponding improvement measures, and it forms the mechanism of fund risk management and control which is appropriate for Hong qi long fashion company's development, so this mechanism ensure normalization in the capital turnover of company, then increasing the capacity of resisting fund risk.This paper takes Hong qi long fashion company as an example, preliminary studies on fund risk management and control which is a complex and systematic problem. However, because of being limited in my knowledge, gathering material is not overall, the method and channel of gathering material is quite simple, and the example of researching on fund risk management and control is simple too, therefore, there are some issues, studying on fund risk management and control of small and medium-sized fashion enterprises, which we shall make further exploration on.