Fmcg Industry Smes To Enhance The Brand Elements

Brand has already been the largest battle field in the war of commerce, especially on the Fast Moving Consumer Goods (FMCG), which is most fierce part. In the native FMCG market, the foreign and minor enterprise make full use of their strong points on finance, technology, service and so on to have the distinctive advantage on market share. In the face of such pressure, the Small and Medium Enterprises in FMCG area are urgent to having good way to promote their brand. At the same time, S&M Enterprises are the main part to support the development of China commerce, and also connected much with the entire social life. So doing research on improving brand of S&M Enterprises also has social meaning.The main content of this thesis will be dissertated by four parts. The first is preface. The second are theories will be used behind. The third part will dissertate about the whole course obtaining the key issues. The fourth will talk deeply about every single key issue.Base on the related theories like Marketing, Consumer Behavior, Marketing Research, the author decides to study this subject from the angle of consumer that is different from people doing before. Then continuing to make use of kinds of method to obtain the key issues truly concentrated on by consumers. And then make the whole into the new system of key issues following the present situation. So we will figure out how to promote brand according to it. The author will do the observation instead of the methods before to get the data. So we will make sure that the data naturally, objective reflects the consumers'true thought. At the last, the author shows the new analysis of the new system of issues. The whole paper is finished as above, and we all hope it'll be helpful to the research on this subject.