Innovative Research Of China's Agricultural Market Marketing Model

After China entered the21st century, the agricultural market has undergone tremendous changes, the supply of products in the markets for agricultural products has converted to structural surplus or regional excess from relative shortage, trading of agricultural products have been showing the new features, the requirements of the consumers for agricultural products has become increasingly high. Along with the gradual opening up of China's agricultural market, domestic and international markets will be increasingly fierce competition, but the level of China's agricultural market is not high, it faces more severe challenges. Of course, the vicissitudes of the market makes sales of agricultural products facing a severe test, at the same time, it has a rare opportunity. Under this premise, the paper study the rural agricultural marketing model and market.In this paper, by researching and analysising of the agricultural market in Dahenan Town of the Dental City, to put forward the main problems in the marketing of agricultural products in China, given the suggestions and countermeasures to solve these issues.The main content of the thesis:(1) Agricultural marketing theory of China's agriculture is analyzed. Marketing of agricultural products is agricultural products transferred from producers to consumers process including all of the sales activities of agricultural production, acquisition, processing, transportation, wholesale, retail and services. On the basis of theory, the author profoundly analysis the status quo of China's agricultural marketing, and lay the foundation for the further proposed marketing innovation mode.(2) On the basis of analysis about agricultural products market characteristics, according to the sales of agricultural products in Dahenan town of Dengta City research and analyze is performed. The characteristics of the new rural sales of agricultural products market has been summed up, and further the sales of innovative ways have been led to.(3) The study on the mode of agricultural products marketing. There is a serious disconnect the phenomenon on China's agricultural marketing theory and marketing practice, and marketing theory and application is very weak, to this end, the paper focuses on agricultural marketing model study, analysis of our existing marketing model, explore the suitable concept of agricultural products existing green marketing, proposed new study on brand marketing, network marketing, chain marketing.