The Research About The Model Of Chinese Agricultural Product E-Marketing Innovation

Recently，With the development of electronic commerce， information transferenables consumers to more quickly master the consumer information， and theplatform of the enterprise directly through the network to communicate；Companies at the same time can also be more keen to capture the consumer’sdemand， timely and appropriate to provide clients with more comprehensive andaccurate service， make consumers more personalized service， improve thecondition of information asymmetry in the conventional． The network marketingmode plays an essential role．China is a great agricultural country, the sales of the products is the keypoint to solve the Three Rural Issues. Only the farm can earn more money, the ruraleconomics can develop.Faced with the rapid development of network， the rapidtransfer of information， foreign agricultural product network marketing modeldevelopment， etc.， in order to enhance market competitiveness of China’sagricultural products， to adapt to the demands of the development of networkinformation， the development of agricultural product network marketing model isvery necessary，this article through to the analysis of the traditional marketingmodel， and combining with the network marketing mode of foreign enlightenmentin order to develop the network marketing of our country．There are four parts in the article. The first one is the brief introduction aboutthe theory of network marketing. The second one is enlightenment about ouragricultural traditional marketing model and the network marketing mode offoreign, explain how important to develop agricultural E-marketing mode. Thethird one is a case analysis of successful agricultural E-marketing mode. The lastpart is to discuss the innovation of agricultural network marketing. I hope canprovide solutions for the current situation of our agricultural E-marketingmode.