Study On The Marketing Channel Construction Problems Agricultural Product In China

Agricultural marketing channel construction is a key which the circulation of agricultural products, is related to People's Daily needs fulfilled, and their quality of life improved. Based on the seller's market on the basis of the traditional agricultural marketing channel mode gradually can not adapt to the country's new agricultural marketing environment, there was a series of problems. Therefore, this study tries to our country agricultural product marketing channel construction make exploratory research, the author hope to help agricultural marketing channel efficiency in China.First of all, it introduces the definition of the agricultural products marketing channel, this paper introduces the characteristics of the agricultural products marketing channels, influence factors and the related theory, etc.; And then to China agricultural marketing channel of the present situation, the existing problems in detail, most agricultural marketing channel that the existing members relationship management order is not standard, loose, farmers marketing consciousness and the ability of using the information is not high, the lack of competitiveness, high cost and low efficiency, this seriously hindered the agricultural products to consumers from producers of circulation, and restricted the development of the industrialization of agriculture in our country; Then, the study of domestic and foreign agricultural marketing channel system are analyzed, points out that the developed country agricultural marketing channels of the characteristics of the development of agricultural products in China and its marketing channel several enlightenment; Finally, how to optimize and perfect our country agricultural marketing channel organization, the structure and the relationship, makes our agricultural marketing channels, high efficiency, to realize the agricultural products from farmers to consumer fast flow put forward several countermeasures:One, strengthen the China agricultural wholesale market software and hardware construction, Two, perfect our country agriculture organization management system construction, Third, set up a flattening of the marketing channel system, Four, build harmonious market system, and fifth, construction integration of production and marketing of marketing channels, expect through the above research for our country agricultural marketing channel's construction has some guiding role.