Study On The Development Strategy Of Dalian Sankyu International Logistics Co.,Ltd

Dalian Sankyu International Logistics Co., Ltd founded in April1993.It is one of the earliest Japanese logistics enterprises in the Dalian Free Trade Zone. The company's development has encountered unprecedented difficulties in the past three years and had the loss aspect. The main reason for this is the company's overall development strategy, the lack of scientific rational planning and specific business development strategy of the vein is not clear enough. This paper focuses on the Dalian Sankyu's current situation analysis of the external environment, including the macro-environment, industry-environment, micro-environment analysis; Moreover also unifies the concrete service content to carry on the analysis to the enterprise interior condition and has pointed out in the corporate growth the extant major problems in the Dalian Sankyu. On the basis of the analysis of internal conditions and major problems, application of SWOT analysis in this paper, discussed Dalian Sankyu's strengths, weaknesses, opportunities and threats, for the company's actual situation, given the future development of strategic objectives, development strategy of the main problems of coping strategies and business models of development policy.This article believes that Dalian sankyu in the development of the future, we should focus on the overall company strategy and objectives and specific business development strategy. This paper thought the company took third party logistical entrepreneur, its overall developmental strategy goal should be bases on the Dalian market, develops the northeast area positively the regionalizing service, devotes supplies the chain in the enhancement logistics the conformity function, argues vigorously into one of Dalian best logistical suppliers.Dalian Sankyu's Specific business development strategy are as follows:NVOCC in the port cargo transport, improve efficiency, and do a good job in a bill of lading issued import and export all aspects of the interface. Full communication with the relevant parties on the basis of information resources, through the effective integration strategies, and work hard to make goods import and export efficiency further growth.In the shipping agency business aspect, in all the related business with the Government through the establishment of good relations and cooperation regulatory departments, expansion on the basis international and domestic customer base, and provide quality services and is also an important move to increase the profits of enterprises.In the installation of the equipment aspect, relying on the technical forces of head office in Japan, and find excellent customers and to ensure the tasks with high-standard and high-quality. It is the rudder on the installation of the equipment area that our company firmly based on it in the field.In the container depot management, through collaboration with the shipping companies, container companies in the business with the tacit support, coordination is to increase efficiency containers in and out of the station. In the meantime, that the use of information technology present an increasingly prominent role in the management of container depot.In the bonded goods, pay attention to the relevant policies and regulations and professional skill learning, and constantly improve the efficiency of customs clearance, customs declaration, inspection to reduce human error, focusing on the training of human resources, is the important development strategy of bonded business.This research focuses on the Dalian Sankyu's business model of the development strategy, and it is hoped that through the analysis of business model research, to be able to help Dalian Sankyu on strategic innovation in the development breakthrough.