The Research About Influence Factors Of Rural Resident's Cultural Consumption Of China

In recent years, people,s material life becomes rich and colorful along with the rapid development ofour country economy and society, in material life has been greatly satisfied situation, residents alsoobtained more leisure time, people began to pursue a higher level of cultural products, such as often go outto travel, enjoy the drama, opera performances, conducted education and training. Although these cultureconsumer goods occupy an increasingly high proportion in the life consumption of the dweller, but with theincome and consumption increase compared to the proportion is still lagging behind, especially accountedfor more than half of our country,s rural residents in the cultural consumption expenditure is morebackward.These problems are worth us to think. Because of increasing rural dweller consumption level of theculture, not only to expand domestic demand, and optimization of China,s cultural industry structure, at thesame time, but also is the necessary condition to promote Chinese rural population quality require,contribute to the economy and society of our country more harmonious, healthy development.So at this stage of China's rural residents' culture consumption in specific existed what kind ofproblem which restricts their cultural consumption. First of all, with the deepening of reform andopening-up, the income level of rural dweller although had certain promotion, but compared with urbancitizens, the per capita disposable income level is low, people did not have much power to complete on thespiritual and cultural products consumption; Secondly, the consumptive idea of people still stay ontraditional thrift ideology, income as a basic preventive expenditure as savings, stored, and used for the nextgeneration to build a house, marriage and education expenditure and other passive rigid demand;Furthermore, our government in rural areas into public cultural infrastructure is obviously insufficient, andgrassroots organizations no financial resources to meet the majority of rural public infrastructure fundingrequired. This formed a vicious spiral, itself of farmer oneself not ability of cultural consumption, needgovernment investment funds for cultural infrastructure construction, arouse a farmer to the culturalconsumer enthusiasm, but rural areas at all levels of government and no capacity for the infrastructureconstruction, which will further curb the farmer culture consumption power. Therefore, we must through the analysis of the reform and opening up China's rural residents cultureconsumption demand changes, summarizes the present stage our country rural residents cultureconsumption in the problem of existence, specific analysis of why these problems occur, as well as ruralcultural consumption of those factors that determine the development of these problems, and then throughthe analysis of these factors, to obtain the data support, OLS regression analysis, using the empiricalmethod to identify those factors in China's rural residents culture consumption plays an important role in.Through the empirical method to identify those factors in China's rural residents culture consumption playsan important role in. Finally, through the above a series of analysis, in view of our country countrysideresidents culture consumption problems and put forward some suggestions, in order to stimulate China'srural residents culture consumption enthusiasm, guide them to correctly carry out the cultural consumption,improve China's rural residents culture consumption level, improve their mental outlook.