The Affecting Factors Analysis And Research On Zhao Temple Cultural Consumption Of Hohhot Esidents

In recent years,our country has a rapid speed in economic development,and achieves an excellent result in the world.The rapid development of economy is not only led to the improvement of living standards,but also accelerated growth of consumer demand.In meeting people for the basic requirements such as food ?clothing and so on,people began to pursue the higher consumption-spiritual consumption,so the cultural products or services will be the best choice for people.Hohhot,as a city of northwest,plays a vital role in the west development.Zhao temple,as the representative of the Mongolian Lamaism temple,is a symbol for the reconciliation of religious culture and prairie culture.Under this background,it is necessary to research the Hohhot residents to Zhao temple culture consumption.In this paper,the Zhao temple of Hohhot is the research object.By using literature analysis and empirical analysis find the influence factors for Hohhot residents to Zhao temple culture.Structure of this paper includes four parts,the first part is the introduction of the thesis,the second part is theoretical research,and the first two parts are the base of all paper.The third part is the research design and empirical research.Based on the characteristics of the cultural consumption and influencing factors of related theory,I design the questionnaires,and then collected questionnaires.Using the statistical method to analyze the data from the questionnaires for reliability test,descriptive statistics analysis,correlation analysis,regression analysis,determine the correlation of factors,influencing factors and so on in fact.Finally,according to the result,we find the facts for Hohhot residents to Zhao temple culture consumption are the landscape satisfaction?culture satisfaction and Surrounding facilities satisfaction.The last part of this article based on the above analysis about the Zhao temple culture consumption us puts forward some ideas that could improve the cultural industry and offer some Suggestions.We must pay attention to the protection of historical relics,improve residents' historical landscape experience;Dig deep cultural connotation,improve residents' culture experience;Reasonable layout,improvement of tour environment;create the Zhao temple tourism brand image,improve brand effect.