Research On The Internationalization Of Chinese Automotive Company's Product Development Platforms

Since the reform and opening up, especially after China's WTO entry, as China's automobile enterprises have the multinational and joint venture cooperation, China's automotive industry developed rapidly in the opening process. In the meantime, the advanced ideas and methods of international automotive product development were also introduced and learned. The construction of product development platform of product family design sharing product based on technology platform, and efficiently extending the product line have become China's auto enterprise's mainstream of the development direction. But generally, there is a large gap between China's auto product research and development ability and level and the world advanced countries. Although China's automobile enterprise have some R&D capabilities, R&D resources allocation is not reasonable. There are some problems such as repeated investment, lack of overall planning, low efficiency of R&D, which hinder the construction of product development platform and promotion of international level. Therefore, the study and learning from foreign advanced product development technology and experience, exploring our country automotive product development platform construction and its international effective approaches and methods are the key problems to promote the innovation capacity and international competitiveness of automobile industry in our country.The thesis explained the motives,conditions and patterns of international construction of product development platform based on combing the related theory and research progress of product development platform systematically and analyzed the present situation of and problems of our country's auto enterprises'product development platform and its development of international construction from technology, management level. Taking the Germany's Volkswagen and the Japanese Toyota for example, this thesis analyzed the international experience and revelation of the multinational auto companies'product development platform and then probed into the path and pattern of internationalizing the Chinese auto companies" product development platform. With the systematic analysis of internal and external factors affecting the internationalization of enterprise product development platform, the thesis established the decision model for selecting internationalization mode of auto companies'product development platform based on AHP. Finally, the thesis proposed countermeasures and suggestions to promote the international development of China's automotive product development platform from the three levels of business, industry and government on the basis of practice.