A Study Of Highland Company's Internationalization Strategy

As the impact of WTO, China and her trading partners brought great changes. Chinese companies began to strengthen their competitiveness and seize opportunities to enter foreign markets. Local Chinese companies continue to increase their ability to improve core competitiveness, more and more Chinese enterprises plan to take use of foreign advanced management experience and resource. However, during the development process, they need accord with external environment and the situation, take full advantage of the opportunities with global and dynamic thinking.Around the above-mentioned arguments, this article include four parts:Part one is the background and practical significance of this paper. In the international environment the Chinese companies will be facing new opportunities and challenges. It is very crucial for them to make a suitable international strategy while making good use of the opportunity.Part two include Highland company internationalization motives and the international review of the process. Motivated by the analysis of the internationalization and the internationalization of the recall process, recognizing that the internationalization is a specific stage of its objective choice.Part three is the main body of the paper, which is regarding the SWOT analysis of Highland company's internationalization. Firstly, It analyzes the strength and weakness, the opportunities and threats from Macro environment. Then it analyzes the competitive environment, industry trends with five forces mode. Based on the above analyses, it points out the Internationalization Strategy.Part four is the summary of the paper. Highland company international development path should combine with the current international market information. Meanwhile, it should make innovation active for internationalization strategy. As the impact of WTO, China and her trading partners brought great changes. Chinese companies began to strengthen their competitiveness and seize opportunities to enter foreign markets. Local Chinese companies continue to increase their ability to improve core competitiveness, more and more Chinese enterprises plan to take use of foreign advanced management experience and resource. However, during the development process, they need accord with external environment and the situation, take full advantage of the opportunities with global and dynamic thinking.Based on the theory of internationalization strategy, deeply analyzed the Highland company in her own factors and the external environment, using PEST analysis, five competitive forces model, the SWOT analysis tools such as suitable for the enterprise development launched the internationalization strategy.Around the above-mentioned arguments, this article include four parts:Part one is the background and practical significance of this paper. In the international environment the Chinese companies will be facing new opportunities and challenges. It is very crucial for them to make a suitable international strategy while making good use of the opportunity.Part two include Highland company internationalization motives and the international review of the process. Motivated by the analysis of the internationalization environment and the internationalization process, we recognized that the internationalization is a specific stage of its objective choice.Part three is the main body of the paper, which is regarding the PEST, Five forces, SWOT analysis of Highland company's internationalization. Firstly, It analyzed the strength and weakness, the opportunities and threats from Macro environment. Then it analyzed the competitive environment, industry trends with five forces mode. Based on the above analyses, it pointed out the Internationalization Strategy solution.Part four is the summary of the paper. Highland company international development path should combine with the current international market information. Meanwhile, it should make innovation active for internationalization strategy.