The Study Of The Project Investment Analysis And Risk Controlling Of Hb Industrial Park

In recent years, shipments of mobile phone keep steadily rising with the development of science and technology, but the profit decreases year by year. In order to reverse the situation, domestic phone design company is becoming a key role in mobile phone manufacturing chain.Based on the analysis of the position of Shanghai HuaQin Communication Technology Co., LTD in the cell phone industry chain, combining with the development status of Dongguan Huabei Electronic Technology Co., LTD., the paper try to carry out feasibility analysis of the project of establish a industrial park in Dongguan Songshanhu high-tech development zone, in order to draw a preliminary analysis of the investment.The main content of this paper is as follows:1. introduce domestic industry conditions of mobile phone design, and the position of HuaQin Communication Company in the industry;2. Introduced an overview of the industrial background of HB mobile phone manufacturing project construction, including project name, project sponsor, project leader, the proposed area and location, undertake feasibility work units, research basement, research profiles etc.;3, Carried out a SWOT analysis of the project, and analyzed the external market and internal competition of the project through the market environment survey, product survey, industry survey, consumer survey and other means;4. Analyzed major economic indicators of the project, such as profitability and solvency calculation feasibility, to examine the level of profitability and repayment capacity of the project;5. Assessed the project social significance such as the impact on social, environmental, upstream and downstream supply chain company;6. Made a risk evaluation including policy, market, technology, management etc. of the project in the macro and micro environment, put forward the precautionary measures and recommendations.Although study data of this paper comes from a specific sectors of a specific company, the industrial park project investment analysis ideas also have a reference value on similar enterprises.