Enterprise Development Strategies. Yj

Development of energy-saving lighting of semiconductor was accelerated while the one was added into the outline during National 11th five-year plan.and the first industrial development base of LED industry was founded by YJ enterprise by the support of national policy,and locate in Xiamen also.YJ is a young manufacture,which as a company engaged in LED lighting, met development opportunity.Many small and medium enterprises were founded in the support of policy.Due to the high labor costs and rise in raw material price,make the keen competition in the industry,meanwhile the selections increased,customer's demand become multifarious,and the original production mode which depands on a low cost as well as homogeneous products encountered hardship.YJ company did the same during that terms.The article is in view of this problem,to take YJ enterprise for an example,put forward relevant proposal by the research of enterprise development based on YJ.,so as to instruct the competitive advantage of development,to gain the constant strategies.Starting from the background research,competitive strategy for domestic and international research on the status described,theoretical research was devided into Structuralist School,Capacity School and Resource School. Followed by an overview of the theory of competitive strategy, simple exposition of the meaning and characteristics, and describes the competitive strategy of analysis methods and theory,to lay a good foundation of theory for the next content. Secondly combine the industry environment, the use of the value chain analysis andSWOT analysis of YJ's objective analysis of internal and external environment, reveal the environmental mechanisms and development conditihons of YJ at present, companies face a clear market opportunity YJ, threats, strengths and weaknesses. Through the analysis of competitive structure and function by Porter's five force model,define the decentralization strategy should be used for specific markets, gain competitive advantage.Pay attention to link the theory with practice of the researched of the article, based on the above theory,according to related literature and work experience of writer to bring forward the development strategy of JY,list five strategies went with YJ,those are defining market positioning,tighten up the strategy management,investing company competition,improve internal management mechanism,improve production capacity,form a learning organization.The findings of the company's development for YJ provide certain reference significance for small and medium enterprises.