Research On Competitive Strategy Of LW Company

The paper analyzes the competitive strategy of LW Company through applying modernstrategy management theory, namely, the whole course of strategy analysis, strategy choice,strategy implementation and control.Having analyzing the external and internal environment of LW Company, the paperthinks that the external environment is very in favor of the development of LW Company. Thecompany’s product quality is good and it has strong ability of research and development. Butits core competence is not constantly. Its development route is to foster its core-competenceability. The development direction is developing. Then the paper also researches theimplementation and control issues of competitive strategy. LW Company should set up mind,organization, resource and environment system in order to implement competitive strategyand put forwards some countermeasures of anti-risk and risk-control. The paper makes LWCompany’s development blueprint more clearly and practical under uncertainty environmentand supplies a useful strategy way and case for small enterprises and makes the strategymanagement research for small enterprises in China more abundantly and deeply.