Interactive Marketing Application In Micro Blogging Advertising

With consumer groups behavioral changing and advances in technology, enterprises in the network marketing begin to use more and more simple display in advertising and marketing activities, unlike the simple page impressions in the past. Using emerging media platforms like micro blogging, SNS in interactive marketing are companies most commonly used methods. Based on the micro blogging platform features, more and more enterprises combine interactive marketing and micro blogging. Micro blogging spreading advertising product information to consumers is able to achieve a good advertising effect. Against this background, Interactive marketing micro blogging research is particularly important.This article is divided into three main parts to analyze the research in interactive marketing micro blogging advertising. The first part describes a brief overview of micro blogging forms in advertising. The second part of the case study summarizes the mode of operation in the interactive marketing micro blogging advertising. The third part indicates the micro blogging advertising problems and the micro blogging ad development prospects.Full text by choosing a typical micro blogging interactive marketing cases, then expanding case study, focus on analysis of the current development of interactive. marketing micro blogging ad and summarizes the micro blogging interactive marketing a variety of mode of operation. Finally put forward my own point of advice for interactive marketing mode of operation based on the micro blogging:Increasing user participation, integration of multiple media; To achieve three-dimensional spread and build audiences for database; To achieve accurate interactive marketing, two-way interaction in the joint online and offline,micro blogging IM of; Making integration with mobile media. Giving some ideas in how to find more suited to advertisers and media micro blogging advertising strategy, how to grasp and make good use of interactive features in the micro blogging advertising to play a micro blogging platform advantage of this highly interactive experience.