The Research Of Internationalization Strategy For YH Company

Narcotic drugs industry has developed very fast in recent years, and it becomes the most concerned product. Narcotic is a kind of special drugs, because of the characteristics of itselves, its production, sale and use are monitored in our country and abroad. Govement regulation is still the main way to control the product. In recent years, the sense of competition has lead into this area, the market structure will change a lot. The manufactory of narcotics has to find a new way to release the competitive pressure. The problem of nartics'internationalization has been exposed.How to make the internationalization of nartics? It's a new question for the enterprise of nartics, because they are used to gallop in the monopolization market. When they go abroad, they will face the competition from all over the world. How to build the core of competitiveness of enterprises which based on product is the most concerned problem for all the enterprise. This thesis will take the problem to make the research for the company of YH which is the domestic representative of narcotics researched object in this paper, the research will based on cases studies, it will research the use of domestic and international strategic in this company.First, this article will introduce the basic information and the product structure; Secondly, it will introduce the domestic and international market environment which based on product categories. Thirdly, it will analyze the development trend of the various categories of products in the international market. Fourthly, it's aspects of strategic business planning. This part will research and analyse the strategic status for the company of YH, then, it will gather all the information for the international strategic planning which is the next step of this company. The competitive strategy is the core strategic activities, so it is carried out for inner analysis.This article will use commonly analytical methods of strategic management, such as SWOT, PEST, Chart method, BCG Matrix, Michael Porter's model, Valencia Kahn(product and commuciation strategy) and VRIO (VRIO framework) etc.After comprehensive content, this thesis determined the nescessity and inevitability of the internationalization for the domestic narcotics manufactory. It is not only the trend of industrial development, but also is the historical necessity. From the planning of international strategic, I hope it can provide a reference for the similar enterprises of domestic.