Role Model, Entrepreneurial Self-efficacy And Entrepreneurial Intention Of Undergraduates

Entrepreneurship Research is becoming increasingly hot because its promoting effect in nowadays'economic development. In the financial crisis,the enrollment of University in1999background, employment and unemployment issues have become increasingly prominent.To ease the university graduates employment pressure, the country puts forward to encourage the students independent venture slogan and formulated a series of preferential policies to support the university graduates employment and entrepreneurship. Entrepreneurial self-efficacy impact entrepreneurship and entrepreneurial performance has become the consensus of the academic community, which helps the individual to raise the success probability provides a breakthrough and possibility. At home and abroad about the entrepreneurial self-efficacy research achievements including the theoretical definition of entrepreneurial self-efficacy, entrepreneurial self-efficacy and entrepreneurial performance relationship, entrepreneurial self-efficacy scale development and preparation, to distinguish between managers and entrepreneurs, the characteristics of study in different social and cultural background of individual entrepreneurial self-efficacy as well as the similarities and differences. But the research object is confined to the enterprise and company serving people, university graduates to groups of entrepreneurial self-efficacy is less concerned; in addition, in some university students as the object of study, confined to the college students' entrepreneurial self-efficacy scale construction or present situation analysis.For college students' entrepreneurial self-efficacy and entrepreneurial intention relationship between research, scholars seldom involve.This study focuses on the Nanjing University undergraduate occupation development intention and entrepreneurial intention of entrepreneurial intention, influence factors, and confirmed that the business model and entrepreneurial self-efficacy on entrepreneurial intention significantly effect.Based on the review of relevant research at home and abroad on the basis of the theory of entrepreneurship, entrepreneurial self-efficacy model and defines the concept, and reviews the domestic and foreign about entrepreneurial self-efficacy and measurement of dimension, and then put forward the research hypothesis.This paper adopts the method of questionnaire investigation, using SPSS17.0statistics software were descriptive statistics, inferential statistical analysis.The results show that:the model and entrepreneurial self-efficacy on Undergraduates entrepreneurial intention have significant positive correlation; the education level and type of work of the father and family economic status in the undergraduate after different period has different effect; undergraduate personal characteristics will affect the entrepreneurial intention, in which the role of gender in the remarkable; undergraduate students in school during the attend practice will also affect their entrepreneurial intention.The conclusion of this paper is the government should continue to increase the college students entrepreneurship policy, funding and support of public opinion; college through rich entrepreneurial education, optimize poineering education means, perfect the course system of enterprise education and ways to cultivate university students entrepreneurial self-efficacy.These measures of strengthening the students' entrepreneurial intention, regulating students' entrepreneurial behavior, raise poineering successful rate has an important role, and to some extent, alleviate the employment pressure, maintaining social stability.