| Furniture industry in China developed rapidly, in recent years. The bloom of new materials, new equipment and new technology provide a solid foundation for the rapid diffusion of new technologies and applications for the rapid development of China's furniture industry, while also forming a multi-pattern of competition in the national furniture industry.There are more than 30,000 furniture industries until the end of 2010. The competition is fierce. Further more, because of the continuous influx of foreign investment and the introduction of the concept of European and American furniture design in recent years, market competition is more severe than before. The polarization of the furniture business became more clearly. The industry consolidation need to be further deepened. In the condition of harsh realities of domestic furniture industry, domestic company must proceed from their specific circumstances, based on the development status of Yunnan, and constantly explore the strategy for further development. They must improve the overall management and strategy in order to be able to pay the appropriate mode on the implementation, in order to achieve systematic and scientific management, integrate their own resources, form truly scale enterprises.In this paper, the author takes GT Furniture Company in Kunming as an example. The paper is based on the theory if strategy. Combined with the theory of strategic management, the author analyze the regional environment of Yunnan by PEST, Porter's five forces model and SWOT analysis and other strategic analysis tools, in four aspects as the political, economic, social, technological conditions. Then find out the opportunities and challenges of the market in hotel official furniture projects. The paper the analyzed the competition of the furniture market in Kunming. On the basis of the status the GT furniture company in Kunming, at last, the author provides recommendation to the GT furniture company's survival and development strategy. |
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