The Design Research Of The Experiential Marketing Model Of B2C Website

The development of network technology is change people's lifestyles, at the same time also is changed by the user; both in the B2C or C2C platform, the "technology" of the network which at the beginning be the dominant existence, is also replaced by"C"(consumer) gradually; such as the concept of User experience and User satisfaction which take the User as the center now became the important factors of development but not just a theory.Take the domestic B2C website for example, UE ascension is not should be blind, efficiency and the development is the driving force of the website, only can bring more conversion, reputation and the flow can be accept by the Internet enterprise ,and to achieve the"UE research-website marketing target- new UE research", this study, based on the background, combined with the professional characteristics, from the perspective of website design and EU ascension, combined the B2C website UE research and the web marketing target, through the research of B2Cwebsite"UE"and"web marketing target",find the relations between them, and based on this, puts forward assumption, construct the"experiential marketing model"goals for promote the"UE"and achieve the marketing target.In hypothesis based on the model, research mainly through the questionaire survey and SPSS inspection and analysis of correlation data, and with model theory as the basis, start the design practice, give some suggestions from the point of website design and UE ascension.