Design Of The Marketing Strategy Of The Insun Company At The Beginning

There are thousands of websites named health and/or medical treatment now, while their features are not apparent, which results in disloyalty of customers to the healthy website. This work provides the marketing strategy of the Insun by studying all kinds of factors faced by the Insun Company at the beginning, especially the factors that affect the design of the marketing strategy.The design of the marketing strategies of the Insun is based on the theory of precision marketing. The main ideas of precision marketing are exhibited by the design of the marketing strategies of the Insun: precise makettest; characteristic service system for consumers and products; the connection between traditional marketing strategy with low cost and network-marketing strategy. Macroanalysis and microanalysis are used in our studies, which is connected closely with practice. The discussions are concerned with two aspects: the first: the conditions faced by the Insun, and the factors that should be considered for design of the marketing strategies; the second: the design of the marketing strategies of the Insun. The main parts of the thesis are composed of chapter 3, 4, and 5. The environments faced by the Insun at the beginning and the factors that affect the designs of the marketing strategies are studied in the chapter 3 and 4, respectively. The advantaged factors include: the huge market of medical treatment and the market of target client in favor of the development of healthy websites. The disadvantaged factors include: severe competion, the fluctuation of the country policy, the distrust of the consumers, and the inadequate resource of the Insun. The marketing strategies proposed in the chapter 5 are based on the above factors, which are low cost and directed by precision marketing idea. The proposed strategies are suitable for the Insun very much at the stage of exploitation.The concluded marketing strategies based on the system analysis not only solve the puzzle faced by the Insun for designing the marketing strategy at the beginning but also provide the idea for the other managements.