Study On Evaluation Of Enterprise Business Model Innovation Based On Rough Set

With the development of market economy, competition among enterprises has been from the previous price or products competition gradually to higher levels of competition in the business mode. The important position of business model in competition is increasingly prominent, and business model is also increasingly widely concerned by many scholars. But from the existing re-searches, they are mostly staying in the study of general sense, the enterprise system of business model and corporate business model innovation evaluation study are still insufficient. Based on this background, this paper combined with basic theories and the main factors of business model innovation, proposed an business model innovation evaluation model based on rough set theory and fuzzy comprehensive evaluation.This paper is divided into several parts as below:PartⅠ. Theories of business model and business model innovation. This part mainly summa-rizes the content and composition of the enterprise business model, the content and business model innovation factors, and analysis of enterprise business model innovation theory.PartⅡ. Designing the enterprise business model innovation evaluation system. This section is based on enterprise business model innovation influencing factors, and value chain theory, the core competitiveness theory and improved Balanced Scorecard theory. The assessment is divided into three areas, namely, the ability of enterprise business model innovation evaluation, including the discovery ability of new markets and new demands and the ability to conduct financial busi-ness model innovation; Business model innovation performance evaluation is based on the im-proved Balanced Scorecard theory, including dimensions of external partners and the level of so-cial responsibility; Sustainability evaluation of business model innovation includes three parts,which is entrepreneurs, corporate culture and external factors that affect innovation. After the initial evaluation system is built, the author carried out an questionnaire to experts to get im-portant degree of the indicators, in order to remove less important indicators, and access to the re-vised evaluation system.PartⅢ. The enterprise business model innovation f Fuzzy Synthetic Evaluation Model based on Rough Set theory. This section describes Rough Set theory, Analytic Hierarchy Process and Fuzzy Comprehensive evaluation method, and then successfully combines this three for the use of business model innovation evaluation. PartⅣ. Empirical research. By collecting data of five companies, the use of rough set meth-ods for redundancy reduction targets in accordance with the third part of the paper, a final evalua-tion of a streamlined business model innovation system is built. Evaluation result is basically con-sistent with the actual situation that demonstrated the feasibility and effectiveness of the evalua-tion model. At last this paper analysis the evaluation results, and list some tips of the strength and weakness on business model innovation of the five companies.