The Research Of Financial Competitiveness Methodology Based On Gray Analysis Ahp

Nowadays the business competition, the most apparent feature of market economy, between enterprises is increasingly stiff, which greatly stimulate them to concentrate on competitiveness enhancing for their survival and development. The theories of business competition have been paid close attention by a great many researchers and they have developed from strategy management as the center at beginning stage to core competitiveness of enterprises centered at current stage. As financial capability is an elemental factor, its enhancing and improving can largely impact core competitiveness of enterprises, therefore, the theory research of combination between core competitiveness and finance have been gradually thought highly in the enterprises competition and financial competitiveness theory come into being as a result.This paper explored financial competitiveness of enterprise based on theories which combined core competitiveness with finance. At first, domestic and oversea status quo of competitiveness research have been illustrated, and then concept of financial competitiveness have been introduced explicitly; What is more, multi-level evaluation criteria system has been designed according to construction principle in three aspects of viability, management and development; At last, financial competitiveness of five typical metallurgical companies have been analyzed through gray analysis methodology and examples have been given. The result shows validity of financial competitiveness in metallurgical corporations. Our approach can evaluate competitiveness of enterprise, and make them realize the advantage and disadvantage of financial competitiveness themselves, so that help to manage the company in the future and provide source of sustainable development for it. Otherwise, the paper conducts both qualitative analysis and quantitative analysis of financial competitiveness model and perfect architecture of financial competitiveness theory.