Clothing Brand Of The Network Environment Based On Customer Perceived Value

Garment industry is one of the mainstay industries of Chinese economic development. With the rapid development of information technology now, garment industry has also joined the network space. There are a lot of advantages to use internet to promote clothing brand. For example, target consumers will be more. Branding could be spread to every corner of the world. The communication between consumers and garment brand could be established when consumers click website, and quickly change the traditional trade ideas. Many brand clothing enterprises have begun to establish their own stores on the network, in order to seize larger market, improve their competitiveness, and develop the new profit growth. And they finally achieved good results. At the same time, network has become the main source of getting information. With the network effect, lift style and communication method have been changed greatly for clothing consumers. It is a trend to buy clothing from network, not traditional supermarket. Managers for branded clothing have been aware that the buyers'market has been formed all over the world. Consumers decide the value of clothing. Consumers'demand should become the center of network deal, so that enterprises could get advantages in network environment.