Research On Integrated Marketing Scheme Of CIMALP Clothing Brand Network

With the development of information technology, the Internet was not only a tool for people to access to information, but also changed radically people’s consumption patterns. The network marketing technology made online information become larger, more varied forms, at the same time, the fragmentation of information made consumers search for information difficultly, so consumers can’t find the satisfactory results and answers, so that Network Integrated Marketing emerged.The emergence of Network Integrated Marketing makes network marketing tools and means more systematic, Network Integrated Marketing can make real-time dynamic correction through the analysis of online consumer behavior and the environment so as to coordinate various network marketing channels, spread the promotion of enterprise unified target and image, and ultimately achieve two-way interactive communication with consumers. Network Integrated Marketing is a detailed, flexible and innovative market behavior with the foundation of Internet media, it effectively promote the brand extension and improve the visibility and reputation of enterprise and products.At present, the integration of network marketing in the field of clothing marketing was still in the start stage, there was no ready-made formula of Network Integrated Marketing. This topic is that yeliya Garment Group’s CIMALP brand network marketing development team based on the in-depth research of yeliya Garment Group’s network marketing tools of website, micro channel platform and micro blog platform, using the method of mathematical statistics to analyze the background sample data of CIMALP brand. The topic combined the conclusion from the analysis of competitors environment through Baidu index with the visual RFM theory analysis of consumer behavior, gave accurate assessment of yeliya Garment Group’s CIMALP brand positioning, product features, marketing concepts and techniques, and established a new model of enterprise brand integrated marketing. It was a useful attempt for domestic major garment enterprise which had resource superiority to develop Network Integrated Marketing by using the network and computer technology.