Second-tier Cities In China Hotel Formula Apartment Management Company Brand Building

Along with our country economy and the continuous development of tourism industry, The increasingly frequent business activities, Investor attention, The second city apartment hotel is in rapid development in the new period。When international well-known apartment hotel management company in China when first-tier cities's heyday, How to cultivate our second city native hotel management brand, enhanced with international famous brand rival competitiveness is professionals of common concern to the topic.Now the second city apartment hotel management company universal existence brand positioning ambiguous, brand awareness is not strong, lack of professional management experience and professional talents of management, brand development competence, business management problems such as lack of innovation. Through the brand construction,Combined with apartmentsin, function, price, service, customer characteristics, forming management company unique image and culture, Use bright enterprise image to get consumers' identity, the enhancement enterprise's core competitiveness, makes the Chinese native apartments management brand。Based on brand management theory, enterprise image recognition theory and the theory of consumer satisfaction for guidance, In the company's brand of hotel-styled apartments management based on SWOT analysis of construction, To second-tier cities nanjing as an example, According to brand orientation, brand promotion, brand development, brand maintenance program, On second city apartments management company brand construction systematically analyzed and expounded。Which brand positioning and brand development is the key of brand building, Through the second city hotel management company brand construction and development in the examples, combine theory with practice, for other management company to provide the realistic significance.