| Our logistics industry is now in the period of prosperous development. As an important part of social logistics industry overall planning, the construction of logistics garden has been got to strategic height that affects the quality of the regional economic development. Because of not carrying on common strategic planning and rational strategic orientation in the process of Gaijiagou logistics park development, the phenomenon that lacking planning, blind construction of logistic park exists generally, the park management idea still stay in facilities construction, investment promotion, getting real asset business income, service function is single, the profit level is low. To meet the requirement of the logistics park development sin strategic orientation research and application of Shandong province, the paper takes Jinan Gaijiagou as background materials, researches the strategic orientation and security measures of further research.The paper firstly researches the concept of logistics park, function and its mature experience, discussing the logistics industry and the general development of logistics park condition, putting forward the meaning of the logistics park and the SWOT analysis, studying the strategic positioning of the related theory based on the existing basis, according to the customer demand and regional economy requirement, analyzing the Gaijiagou park's strategic positioning, finally, putting forward the guarantee measures.This paper concludes positioning theory and measures that applying to the development of Logistics Park by combining with the actual situation of logistics park's construction advanced and research achievements, At the same time, focusing on the introduction and absorption from the developed countries, so forming applicable thoughts and methods of the strategic position. |
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