Research On Bank Card Acceptance Business Competitive Strategy Of Jining ABC

In recent years, the state of the bank card industry's rapid development has given high priority, the bank card industry, the expansion of domestic demand, stimulate consumption, has a positive role in promoting economic growth, the bank card industry has also led to acquiring the environment greatly improved. Since acquiring the domestic professional institutions grew rapidly, increasing merchant acquiring services for individual needs, so that commercial banks in the acquiring market, intensified competition in the business, how to improve our business in acquiring the core competitiveness is imminent. Agricultural Bank of China Jining a bank card acceptance business ten years, acquiring in the local market has begun to take shape, faced with other commercial banks in the region's business competitiveness, businesses are still not high quality, effective marketing, not high.Taking the theoretical and empirical research combined with literature research, case studies and other methods, from theory to practical problem solving, and gradually raised to solve the problem. Jining Agricultural Bank of China to face competition in the market environment analysis, pointing out that their business problems, from the perspective of competitive strategy design, acquiring the business of traditional rational restructuring, Agricultural Bank of China Jining proposed business competitive strategy of acquiring design. In the design, based on the various departments through the division of responsibility for business development problems, in order to effectively improve the market competitiveness of the enterprise, designed the Agricultural Bank of China Jining acquiring business competitive strategy of implementation.Jining ABC's competitive business strategy of acquiring a preliminary study and discussion.The business of acquiring knowledge of the background to do a brief introduction, indicating the development of the importance of acquiring the business, ideas and clarify the framework of this study. Then, the paper marketing, marketing management and strategy of the three theories are outlined. Then China's acquiring the status quo and development trend of business development and marketing of Jining ABC to analyze the situation, pointing out problems in the development business. In the analysis of the problem, based on this paper, PEST, SWOT, Boston matrix, analytical methods such as Agricultural Bank of China Jining competitive environment faced by the analysis of the Agricultural Bank of China Jining future development strategy of choice. Final design of the Agricultural Bank of China Jining bank card acquiring business, competitive strategy design and implementation.