Control Study, Based On Information Asymmetry S Company Sales Staff Management

Salesperson is a huge social group. Salesperson management control determines the whole enterprise's economic benefit and development prospects, also affects the overall image of foreign enterprises. Meanwhile, with China's enterprise development, salesperson management control have to facing new problems and challenges.S corporation is a world famous enterprise. It have made some achievements in salesperson management control. But at the same time it also faced how to manage the salesperson control in asymmetric information. The article will research how to promote the salesperson management level based on extensive theoretical and realistic significance. In this paper, information asymmetric and principal-agent theory, salesperson management control problems and other related content on the basis of literature review, combined with the S corporation current sales personnel management control system are introduced and analyzed, and puts forward the S corporation sales staff management control the problems faced. Research the sales staff management control problem from sales work shall be the characteristics of characteristics and sales personnel, and analyzes the problem of the asymmetry of information in sales personnel management control, the concrete embodiment of asymmetric information sales management work of influence. The company's sales person with S corporation management control problem for case analysis object, analyses the characteristics of S corporation sales staff, sales management control measures. Although S corporation management control measures made some effect, but still exists some problems, such as information asymmetry cause management is out of control, the sales staff moral risk, etc. Finally, this paper puts forward the solving these problems of feasible countermeasures, such as building a industry credit evaluation mechanism to regulate the flow of sales staff in the industry; Strengthen beforehand control, process control, strengthening the control of the sales process monitoring; Through the enterprise culture to restrain sales personnel behavior, the enhancement organization commitment; To strengthen management control of employee participation in strength, etc.