The Study Of Marketing Strategy For Company-business In The Jinan Branch Of Shandong At ABC

As the degree of China's financial marketization, the liberalization of financial and trade has become a dominant tendency. The intense competition between commercial banks and the penetration of foreign banks, promote the application and development of marketing in the field of PRC's financial industry. It is common that banks invested high and earned low in financial market. There are several reasons for that phenomenon. The innovation of financial market is later than other countries. Marketing in financial industry is still in the stage of development. All in all, to make different marketing strategies and innovations in products can enhance the banks'own competitive advantage.This article selects the marketing objections in company business at the Jinan branch of Shandong in Agriculture Bank of China as the research objects. During the research, current sales problems are analyzed in the paper, such as marketing idea is not fully penetration to marketing sales, no excellent marketing organization, the lack of marketing strategy planning and innovation of financial products and so on. These problems can seriously constrain the development of business activities. Combined with the successful cases that the author worked, marketing in the business-department is analyzed and explored. And it is an innovation that modular concept of products and services is proposed. This article gives business-department the theoretic measures and actions after analyzed the unified planning, resource allocation and market segments. Theoretical analysis method is mainly used in this paper. According to the basic theory of marketing, segmentation and positioning of financial market are analyzed, and strategic planning is made to achieve the goal of orderly competition. At the same time, the scientific marketing combination to commercial banks can enhance a significant competition.