Research On Development Strategy Of Tianyuan Chemical Industry

Enterprise development strategy has the characteristics of entireness, systematicness, long-term and directivity which made the enterprise survive in rival market during the process of obtaining sustainable competitive advantages. The enterprise development strategy is also a whole creed scheme about the business development goals and means of the realization practice which is based on the analysis of the external environment and internal resources and capabilities.The scale is great for China in energy consumption. Recently, disclosed data from Chinese Ministry of Industry and Information shows that China's dependence on foreign oil comes to 55.2%, in excess of 53.5% of the United States in the first five months of 2011. China is highly dependent on oil, which will pose a threat to national energy security under the background of vibration of international oil prices which is caused by the geopolitical impact and unexpected events.Shenmu Tianyuan Chemical Industry,which is attached to Shaanxi Coal and Chemical Group Co., ltd. is a high-tech enterprise which undertakes the coal-oil technology R & D and industrialization. After nearly seven years' development, the company has achieved a "medium temperature coal tar light" technology and realized industrialization. Along with the company's development and growth, the external environment has changed, for example, policy adjustments about the coal chemical industry. Coal-oil companies have launched new technologies and projects. Tianyuan Chemical Industry needs to supervise the internal and external environment for developing their own strategic plans in order to understand the situation and their own strength for future.This paper analyzed the Chinese coal-oil industrial environment and the advantages and disadvantages of Tianyuan Chemical Industry in competition. Hereby, the development strategy was constructed including the blue chart and concrete instruments which demonstrated the future direction for corporate operation.The enterprise strategy is a compendium of the development of company, which defines core-comepetitiveness and points out the direction for future development complied by the company regular operation. This paper illuminated the choice of strategic development for the congener companies in Coal-chemical industry. In addition, the conclusion and instruments of this paper will actively promote the level of the development of coal-chemical industries.