Marketing Strategy Of Fruit-flavored Beer Of Landmark Brewery Co., Ltd.

Shaanxi is the earliest province to produce fruit-flavored beer. The annual sales of fruit-flavored beer is about 225,000 tons which there are Hans,landmark,Kingwey as the three main brands in the market. Fruit-flavored beer is an important category of beer in the rapid development in Shaanxi Province, welcome by many consumers. Fruit-flavored beer market increased significantly year by year, but followed by a fierce competitive environment. The Paper in the analysis of market conditions based on Shaanxi provides gives the Fruit-flavored beer marketing strategy of landmark Brewery Co., Ltd.The Paper from the marketing point of view, in accordance with the theoretical framework of modern marketing, makes a full discussion of the Fruit beer of the Landmark's marketing strategy in Shaanxi province. In addition to the industry experience, but also conducted interviews with industry experts, consumer surveys, to try to make detailed scientific papers. The landmark marketing strategy of fruit-flavored beer planned for the Goal of the Enterprise Development, new product development, channel strategy, pricing strategy and promotional strategy which is a practical guide Of Shaanxi Landmark Brewery Co., Ltd..The paper proposed for the landmark to create a professional fruit-flavored beer manufacturer, to Create first-class brand in fruit-flavored beer field.