Aucma Refrigeration Appliances In Rural Power Of Marketing Research

Twelve-Five is in China by home appliances powers to home appliances power change of important period, in international market consumption demand flagging, and domestic market internationalization of competition situation increasingly formation of situation, rural market of development for in China home appliances Enterprise for is very important of, won has local advantage of rural market, and implementation Enterprise overall integrated strength of upgrade, turn do competition fierce of domestic city market and actively expand international market market, is domestic home appliances Enterprise faced of major topics. This first pages show the overall patterns and household appliances enterprises development present situation, combined with marketing analysis, fully expounded on importance of rural market development. Then more describes has aucma company limited refrigeration home appliances rural market development of status, and exists of problem and the future development of policy, and focus on how improve aucma refrigeration home appliances rural market marketing force upgrade for has analysis, pointed out that marketing force upgrade is do rural market of key, and made has to "go way, and adjusting structure" for guiding ideology, to marketing innovation for focus, full upgrade to "five force" is:products force, and channel force, and brand force, and promotions force, and Services for basic rural marketing's overall strategies. aucma company limited-China's household electrical appliance enterprises such as how to better rural market with reference to the development and use for reference.