Research On Marketing Channels Strategy Of Aucma Small Home Appliance

Since the reform and opening up, the Chinese home appliance market from the seller to the buyer's market transition, nearly 20 years electrical appliances product competition raged, the deepening of reform and opening in China with Chinese elements, the WTO, the trend of economic globalization, China is more cannot possess appliance. When the transnational capital inflows into China's electrical appliance industry, make originally has intensified into the home appliance is increasingly heated market competition, and the new old brand, brand, in an open between living marketing courses.With the small home appliance market competition intensifies, competitive position from the traditional competitive products, price competition and promotion to channel competition. By analyzing the AUCMA appliance market situation and channel in Tianjin region, find the advantages and disadvantages of the channel. And the AUCMA appliance in Tianjin region of channel strategy, and from the perspective of the use of traditional products, price and the channel sales strategy analysis. This paper AUCMA appliance in Tianjin region has double channel strategy analysis, on one hand, The research results in Tianjin area in Tianjin region can improve the work, improve the channels of Tianjin area sales performance. On the other hand, Tianjin area is the traditional market, its channels, the reform on promoting reform the whole company can.