Research On Strategies Industrial Of Qingdao Aucma Company

The outbreak of global financial crisis led to a tremendous contraction in global consumer demand and resulted in the decline trend of China's household appliance industry for both demand and effectiveness. In 2009, the national revitalization plan of light industries (2009-2011) has extended the implementation of "Rural Area Electrical Appliance Purchase Policy" to the whole country of China, together with the "Home Appliance Replacement Policy" and "Promotion of Energy Efficient Appliances Policy" and expanded to all products of energy-saving lighting appliances electrical appliances, gas appliances etc. The revitalization plan of light industries provides protection for the restructuring and industrial upgrading of China's household appliance industry. In such a rapidly changing business environment, the household electrical appliance enterprises face a lot of opportunities and challenges in the market, how should they make their corresponding strategies?In this paper, Qingdao Aucma Company Limited will be used as the research object from the corporate strategic point of view by using the latest research information and data information from the household appliances industry and integrating the use of quantitative analysis, qualitative analysis and SWOT analysis. A detailed analysis of internal and external environment of Aucma will be done and future development strategy of Aucma will be planned out. This paper will be divided into five parts:the first chapter is Introduction to focus on the basic situation of Aucma and to examine the purpose and significance, as well as contents and methodology of this dissertation. This second, third and fourth chapter are to focus on detailed internal and external environment affecting the development of Aucma through the SWOT analysis, an important basis for deriving the development strategies. Chapter five is the core part of this paper-the strategic choice of Aucma and is based on implementation of the analysis for the first four chapters and will present the development strategies of Aucma with detailed strategic implementation measures.This paper is not only an important reference to the current and development of Aucma, but also offer an valuable experience and strategies to other companies in the same industry and help them to speed up their own business models and the change of business strategies and improve their own overall competitiveness.