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Research On The Computer-mediated Communication Satisfaction In Enterprises Based On Media Choice Theory

Posted on:2012-06-01Degree:MasterType:Thesis
Country:ChinaCandidate:S GaoFull Text:PDF
GTID:2219330368980603Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
During dozens of years in the past, all of the world can witness the rapid revolution of information time. The information technology was enterprise's development direction.To any organization, internal effectively communications is vital.Enhancing the communication degree of satisfaction, improve the employee degree of satisfaction and the organizational commitment, enhances the enterprise productivity, reduces the separation rate, forms the good enterprise culture and so on.When the information technology development and the enterprise communication behavior unifing, a new mode of communication pattern started,the communication take the computer as the medium (computer-mediated communication, CMC).But in domestic there is not enough to research the choice of communication medium and the communication degree of satisfaction under the specific organization's relations.Accordingly, this paper focuses on the application of computer in enterprises for medium of communication to the influence of the communication satisfaction. This paper analyses how the communication medium of computer influences on the communication satisfaction degree. First, according to previous research on communication satisfaction, formed related influence model, and then worked out a questionnaire. Secondly, in the collection of the relevant information, based on the computer medium for communication, the paper analysed the concrete effect on communication satisfaction, influence on the ways, and validate theoretical questions.Finally, the paper studied the concrete influence of the demographic variables. Rational choice factors and social factors have a significant effect on computer communication behavior in enterprises. Computer communication behavior has a significant effect on communication satisfaction of multiple dimensions. They are:personal feedback, general organizational perspectives, communication climate, media quality and horizontal informal communication.
Keywords/Search Tags:Medium choice, Computer medium communication, Communication degree of satisfaction, Influence analyse
PDF Full Text Request
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