| With the spread of the financial crisis, global economy is exposed to a panic. Many large enterprises have been turning to the Chinese market, and the prosperity of the Chinese market attracts many economists of vision. As one of three carriages of promoting economic growth , consumption factors, in the Chinese government on December 1, 2007 up to the country since the home appliance policy, the economic growth drive effect more apparent. China's central government are all the problems of \"agriculture, countryside and farmers\" as a top priority, the countryside is to stimulate the consumption of a home appliance, boosting the overall economy; it is back-feeding agriculture, launched huimin measures. Part of the home appliance enterprise didn't take this opportunity, missed the best opportunity to tap into the rural market. But as the city of home appliance market increasingly fierce competition, want to survival and development of enterprise must be down precipitation, go to the rural home appliance market, there to develop new growth point. In the short term, the Chinese market of the appliances demand growth may slow, but relatively other global economic growth will still be faster. In the long run, in the consumer upgrades and urbanization, pushed by three, four market will become the new growth point. Facing the great potential of the Chinese market, currently overseas home appliance enterprises have stepped up China's market value degree, overseas enterprise have named three, fourth market, but the foreign capital enterprise at present relatively chinese-invested enterprises in three level 4 market (usually in the sense of the rural market) from the product combination brand recognition, channel system, etc to see obvious disadvantages.Through the analysis of the characteristics of jilin province rural home appliance market, trend, with Samsung in jilin province of the present situation of rural home appliance market analysis, the artical mainly explore home appliance enterprise in jilin province rural home appliance market marketing strategy. Full text is divided into six chapters, chapter 1 introduction of this paper mainly expounds the research background, significance and content; Chapter 2 rural home appliance market growth analysis, the paper analyzes the characteristics of China's rural home appliance market and rural home appliance market of jilin province consumer market trend characteristics; Chapter 3 samsung jilin rural home appliance market marketing situation and existing problems in the analysis, the paper analyzes the samsung in jilin province rural home appliance market marketing analysis of the current situation and existing problems; Chapter 4 samsung jilin rural home appliance market should take products and price strategy, mainly from the product and price two aspects marketing strategy; Chapter 5 samsung channel and promotion strategy, with emphasis on the channel and promotion two aspects, this paper discusses the jilin province for rural home appliance market marketing strategy. Chapter 6 to ensure the implementation of the marketing strategy measures, from a marketing strategy implementation conditions needed for analysis, the three main consideration the contents of the financial budget management, organization structures, personnel selection mechanismThis paper attempts to topic research do some system rational and logical comb, for home appliance enterprise in Jilin province rural home appliance market marketing strategy formulation to provide a certain significance. This paper aims at elaborating Jilin province rural home appliance market characteristics, rural consumer demand, and home appliance enterprise how to in the fierce competition in the market by the most suitable marketing strategy, and ensure the implementation of the strategy for promoting the prosperity of Jilin province rural home appliance market, boosting the rural market consumption all have certain practical significance。... |
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