Along with the high speed development of industrialization and urbanization progress, the rural tourism become more and more subjected to tourists'favor. The development of tourism has attracted more attention. Sichuan province has great tourist resources in China, tourism has become the pillar industry of local economies. become the national tourism development is one of the fastest provinces. "5·12" earthquakes also resulted in giant losing for the tourism of Qingchuan county. After the three years'post-disaster reconstruction, certain achievements have been made in the tourism of Qingchuan county. This thesis is concerned about the"5·12"Wenchuan earthquake based on a great number of references, according to the SWOT analysis of the rural tourism then to explore the rural tourism marketing strategy in Qingchuan county, Now what we must attach improtance to the status of tourism in order to carry on the superiority development; and strengthen the training of manpower, raise the level of service; use the superiority of Qingchuan resources to make feature tourism product and so on. |