The Research Of The Mark Design For Chinese Furniture Brand

Mark, as main part of brand image, is the most key element in the process of transmission of brand image.This paper considers furniture brand mark as research object and analyzes the industrial nature of furniture enterprises and the problem occurred in the furniture brand construction currently, and also proposes noticeable factors in the design of furniture brand mark and the form characteristic, as well as the development tendency of furniture brand mark design in the future.The study shows:with the progress of furniture manufacturing technique, the furniture enterprise has stepped into modern manufacturing industry. In order to raise the value of products, work should be done in the additional value of products to pursue more profits. The commercial characteristics of pursuing profits make the enterprise construct their own product brands to enhance distinction and acceptance of products. However, the names of brands in different enterprises are apt to be the same, and plagiarism and imitation of brand mark and ignorance in brand protection are the problems occurred in the brand construction of furniture enterprises in China. In order to solve these problems, it must be the first stage for the enterprise to explore their own enterprise culture in depth. The design of brand mark of its own must be paid great attention, and also its own design should be protected to make its development go far and smoothly. The influence of society culture, enterprise culture and consumer psychology among various consumer groups should be taken into account in the design of furniture brand mark. Meanwhile, the design concept should involve unique creativity, art and convenience. Simple mark pattern should be interpreted with abundant contents, and the message can be expressed in the very refined visual language and proper and infectious mode. In addition, the brand should be re-designed to broaden the content and impact according to the real condition in the development of enterprise. It becomes the development tendency of furniture brand mark design in China that the technique of expression is various and the design of sub-brand is highly valued.